Louis Vuitton : King Of The Luxury Brands

The first three of the famous luxury brands remain the same as last year. Though the brand value drops by 6,340 million dollars (about 43,300 million yuan) compared with last year, LV still has taken the first place.

¡¡¡¡

Who is the king of the most luxurious brands all over the world? It’s LV.

The research company has published the 100 tops of the brands all over the world. According to the data of this investigation, " Forbes " listed 10 tops of the most luxurious brands ,and the Franch luxury brand LV, whose brand’s value is up to 19,400 million dollars (about 132,400 million yuan) ranks the first place in this contest.

In tsunami, the luxury goods remain untouched

The first three of the famous luxury brands remain the same as last year. Though the brand value drops by 6,340 million dollars (about 43,300 million yuan) compared with last year, LV still has taken the first place. The second is Hermes (cosmetics and handbag)and the third is Gucci (cosmetics and handbag).

The senior vice-president of Millward Brown Optimor says: "Under the circumstances of the financial crisis all over the world , the impact on the sales of luxury goods such as the glasses, belt, handbag is relatively minor. "

Comments point out that, compared with the brands which aim at middle-class market, the luxury brand can relatively bear the impact of the financial crisis. The luxury goods always have its market. A lot of customers still want to buy even in this situation, but they do not want to buy too many. They would rather buy a famous and precious handbag at the price of 1500 dollars (about 10,000 yuan), than buy 5 handbags for 300 dollars (about 2000 yuan) each.

Milton, who is in charge of the research institute of American luxury goods thinks that, both the sales of LV and Hermes have rebounded. Besides the brand positionings, it is also the way to succeed that LV and Hermes will always prudently consider the philosophy of commerce. " The administrations of these two companies always control strictly every link from retailing to discounting ".

Indeed, many top-grade brands are promoting at present. In some business streets in U.S.A., many luxury brands have made discounts to promote their goods, such as PRADA (cosmetics and handbag). But in the department store, the prices of Louis Vuitton goods are still " strong ", keeping the normal price. Only in the special price shops that can customer get a discount.

Cartier has the greatest amount of decrease

Among 10-tops of the most luxurious brands, Cartier has the greatest amount of decrease this year,droping from last 7th to this 4th. The reason is that, luxurious goods such as diamond watches appear unsalably, the sales of some precious handbags and shoes are still very good instead.

Armani, who ranked the 8th last year, fall out of the top 10. Its brand value has slumped 2,020 million dollars (about 13,800 million yuan) this year, nearly 40%. Comments, point out the reason is that Armani Co. did too little in expanding markets for its brands.

Prev: The Core Values Of Louis Vuitton Ads Next: The Cooperation Between Louis Vuitton And Kanye West