Louis Vuitton : Price Reducetion Goes On
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cut-price goods including almost all goods such as watches,jewels,clothing,bags,and shoes, 29 speciality stores inland are all in the line, but not including LV speciality stores in HongKong and AoMen. For the reason of price adjustment, company explained that price adjustment came from the change of Euro exchange rate, and it never came from sales.
Euro devaluation in not the only reason
But anyway, Any way, the “Fans’’ of LV are also shocked at its’ price reducetion. “myself and many friends of mine pinch and screw to buy LV goods, besides that we like them, we also think that them maintain value.’’ Mrs Fang said, but now LV began to reduce price, this makes us feel bad.
Not only LV, the prices of many famous brands such as Pradaˇ˘Ferragamoˇ˘Gucciˇ˘Fendi and more all have been decreased in various degree. “in fact, luxury brands are very cautions about price adjustment, because price also represent the quality of goods.’’ For this, insider thought, financial crisis perhaps also has influence on great luxury brands; Euro being devaluated is the directly factor that causes the price reducetion of luxury brands, but it is not the only factor. “Now global economy is not perfect, one year’s sales achievements of luxury brands are also not great. Therefore, for chinese market, price reducetion is naturally a highly effective way to promot sales.’’
Predicting that the sales of luxury goods industry will decrease by 3% to 7% this year
The newly released market research about luxury market show, in the year 2009, luxury market will say good bye to the high increase time that lasted for 5 years, the sales of luxury goods industry will decrease by 3% to 7% this year, the year 2009 will be the most difficult year in luxury goods industry history. But, in the most difficult year 2009, high-end consumable bloc:Gucci Group of PPR, the total sales of first quarter this year had increased by 25%, reach 86 hundred million dollars, and surpass America first, becoming the second largest country of consumption. For this, insider thought, going through financial crisis test, many luxury brands know the important of chinese market, chinese first-line cities are the stronghold to set up brands and consolidate image, second-line cities will be the key to enroot Chinese market.
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