The Most Luxurious Brands Top Ten: Louis Vuitton, the King

 On April 13th , 2009, according to the announcement of Bain& Company’s latest prediction, the sale of the global luxurious goods in 2009 may be cut off 10%, the sell of the luxurious goods including various high-level products and jewelries may be in the scope of 201,000,000,000 dollars. Also, the multinational market research company listed Brandz Top 100 Most Valuable Global Brands, and the American economic magazine Forbes list the Top 10 Greatest Luxurious Global Brands, and the top is Louis Vuitton, the France famous brand, its brand value is about 19,700,000,000 dollars.
  Millward Brown’s senior vice-president pointed that with the danger of gobal economic crisis, the dash to the companies which sells luxurious good is less.
  The top 3 Most Luxurious Brands of last year is the same as that of this year. The brand value of Louis Vuitton though is cut off 6,340,000,000 dollars, but it is still the top. The second one is Hermes, and its brand value is about 7,840,000,000 dollars, the third one Gucci’s brand value is 7,470,000,000 dollars, and top 4 Chanel , top 5 Rolex both acend.
  The people who do marketing research think that besides the brand positioning, the cautious business thoughts of Louis Vuitton and Hermes are also the ways to success. He pointed that when all the high-level brands’ prices are all cut off, the prices in the LV store in the high-level department stores are still “hard”. Customers can only find the discounted goods in the special selling stores. This shows that the high class control the retailing sell and the discount on the sell mode strictly.
  Also the comment pointed that the luxury brands can easily bear the shock of economic crisis, the famous-brand goods always have their market, customers said that they want to buy but not too many, they prefer buying a 1500-dollar luxurious handbag instead of buy five 300-dollar handbags.

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